If you have ever considered shooting a wedding, you probably have wondered: “how much should I charge?” If this is something that has been in your mind for a long time, then you don’t have to worry about it anymore. In this piece, we are going to taking you through a guide of how you can price your wedding photography.
Steps to Pricing Your Wedding Photograpy
Compare Your Work with that of Other Photographers
The first step to deciding on the amount you will charge for your services is determining how good you are at what you do. You may have all the knowledge about pricing, but if your photography is not good, then you will not win over any clients. Critique your own work by comparing it with that of other professionals in your area. Identify areas that give a competitive edge and what puts you down. Look for things that would prompt any bride to hire you, and from there you can decide on the price.
Identify Your Current Business Goal
The way your business runs will determine how much you will charge for the service. If you are in the new phase of your business, you may be interested in booking as many weddings as possible in the shortest time possible. If, on the other hand, you are an established photographer, your interest will be to maximise free time and will not be interested in booking many weddings. You will instead be looking to book the smallest number of high-paying weddings. Therefore, knowing what you want is important before you can set a price.
Draft a Price List that Caters to Multiple Budgets
Before setting a price list, it is essential to note that different clients have different budgets. Ensure that your price covers all your clients without leaving out the low budget clients. You can, for example, include both hourly price and the full package price.